Addidas has a new Advertiment out with Kevin Garnett and David Beckham basically intermixing basketball and soccer. Take a look:
Really now? David Beckham? Does Addidas really think that there isn’t another english speaking soccer player out there? This ad is a lot like what ESPN did to Reggie Bush and David Beckham a while ago, trying to mix sports, race and nationality together to promote their brand. It’s a fantastic idea and all but why do the main sporting brands think that aging David Beckham is the face of soccer today?
Please Addidas, let David Beckham take it easy and face retirement, find a younger, better player to represent soccer to America.