Sprint Gets in Gear

Sprint

Sprint Mobile, which has often been looked upon as the phone service for the people who can’t get Verizion or AT&T has recently put out an extremely innovating and eye grabbing advertisement, take a look:

Now when I saw this I was expecting Verizon or AT&T to pop up, they’re usually the ones with the marketing mantra (Can you hear me now? and Deadzone commercials). Sprint must be taking a hit because usually when companies are going under they desperately try to revamp their marketing . Well whatever Sprint was looking for, they got it with this one. The ad talks almost directly to the new generation of techies providing immensely interesting facts of the tech world, apparently happening right as you read this.

What Sprint has finally understood is that good advertising is when you either  make the audience laugh (Bud light and Go Daddy), familiarize themselves with a cute animal (Geico) or inform and immerse them with  very interesting tidbits of information that involve them. If Sprint can keep this up, I’m predicting a boost in sales in no time.

A great example of marketing is Verizon’s “Can you hear me now? Guy” the American audience is bombarded with his image at every commercial break that he is now immediately recognizable, enough to show up in New York and be recognized:


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And you thought you knew movie reviews…

You’ve seen Siskel and Ebert, read long and wholesome reviews in the the paper and have watched reviews online . But in this bustling world who has the time to read long  movie reviews? Well never fear Haiku is here! Haiku is a style of Japanese poetry ( taught in High School) basically three sentences long giving the three main points of really anything in an artistic manner. Here’s the full meaning on wikipedia.

MG Siegler, an immensely popular tech blogger for Venture Beat has created a movie review site all in Haiku format, here’s a look at his review of the Oscar’s Best Picture:

haiku-review1

Now if that isn’t time efficient what is? An added plus is that you can always impress people by telling them you’re an avid reader of the Japanese Haiku. Make sure to follow ParisLemon (MGSiegler) on Twitter who is an consistent poster with a ton of great information.

One of my favorite movie review sites  is Spill.com. Their whole review is basically a host of 4 animated characters, 2 white guys and 2 black guys (and sometimes a computer) basically  tearing a movie apart holding nothing back, it can get pretty raunchy but the funny thing is is that most of what they say is true. Sometimes their reviews are better than the movie itself, like this one on 10,00 B.C.:

In between laughing all I could think of was how they hit that movie right on the spot.

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5 Sites to Use Instead of YouTube

In a previous post I explained why YouTube is falling apart. Here are five good alternatives to post and share your videos online.

1. Facebook Videofacebook

Facebook video is my new favorite because it immediately promotes the video among your contacts. Instead of having to promote your video which can take a while and often be unfruitful you can link it to friends and even if you don’t it still comes up on their Wall. The upload times are fast and and setup is simple. Plus you don’t have to visit 2 sites for socializing online and uploading your video.

2. Vimeovimeo2

Vimeo is what Youtube should have grown into. The interface is easy and inviting. You’ll also find a better community and quality of videos (in the artsy way). The downside is that to upload your videos it can take around an hour and twenty minutes. When you’re on Vimeo it feels more official, you feel like your a part of something new and exciting, which Youtube has lost.

3. Veohveoh

Veoh and Vimeo are really similar in upload times and ease of use. The quality you can have on the video is really good, but you have to wait for an an hour and twenty minutes just the same. What makes Veoh unique is that you can watch full length TV shows and even movies on the site. This takes away from the community feel but it’s still an awesome way to combine TV and user video on one site.

4.Viddlerviddler

Viddler feels a lot like YouTube in it’s older days, a little messy but still sweet. It has an ultra fast 29 minute upload that beats YouTube and is really simple to use. A downside is the sloppy advertisements and design but if that isn’t a factor Viddler is a great site for an alternative of YouTube.

5. Blip.tvblip-tv

One word describes Blip.tv: Stylish, You won’t be finding really any sloppy looking graphics or excessive advertising on the whole site. Blip.tv is in essence run by a few core “shows” that even advertise on the site. This is a great video up loader if you’re planning on doing something that looks professional as the site is catered for such. But stick to the above if you’re just doing the run of the mill type video.

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YouTube Needs Help

YouTube since the beginning was the center for user rated video. It was the new generation of filmmakers posting their videos to be seen and appreciated by the world. It’s affected the world as we know it today, as the Super Bowl ads proved. But when YouTube sold itself to Google, it began to lose the originality that made it so popular, becoming more and more like a company and less and less like a community of filmmakers.

YouTube is now advertising all over its site, even on videos that takes away from the originality it once had. But what is really killing YouTube is that they now allow companies to have super accounts that let them post High Def videos for however long they like. C-SPAN recently posted President Obama’s Adress to Congress that lasted almost an hour. Here it is:

The video, along with another one from C-SPAN was featured on the the YouTube Homepage. Since when does an hour long video become featured on YouTube? In a way it’s sad how low YouTube has gotten. They have to know that the average web surfer isn’t going to watch an hour long video on YouTube, especially when it begins with over 2 minutes of just clapping. That’s insane.

YouTube either needs to get it’s priorities straight or someone else is going to have to take over the online video market.

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