Sprint Gets in Gear

Sprint

Sprint Mobile, which has often been looked upon as the phone service for the people who can’t get Verizion or AT&T has recently put out an extremely innovating and eye grabbing advertisement, take a look:

Now when I saw this I was expecting Verizon or AT&T to pop up, they’re usually the ones with the marketing mantra (Can you hear me now? and Deadzone commercials). Sprint must be taking a hit because usually when companies are going under they desperately try to revamp their marketing . Well whatever Sprint was looking for, they got it with this one. The ad talks almost directly to the new generation of techies providing immensely interesting facts of the tech world, apparently happening right as you read this.

What Sprint has finally understood is that good advertising is when you either  make the audience laugh (Bud light and Go Daddy), familiarize themselves with a cute animal (Geico) or inform and immerse them with  very interesting tidbits of information that involve them. If Sprint can keep this up, I’m predicting a boost in sales in no time.

A great example of marketing is Verizon’s “Can you hear me now? Guy” the American audience is bombarded with his image at every commercial break that he is now immediately recognizable, enough to show up in New York and be recognized:


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Changes needed…

The days of long  scrolling text and short story size new scripts are over. We’re in a new age and era where the reader won’t sit around for over 5 minutes to read more than 8 paragraphs. It’s time to move past the “Journalism is Dead” stage and look and prepare for the coming times.

The key to this new generation of journalism is the Internet. It sounds obvious but newpapers are still struggling to maintain their overcrowded sites which often see the worst writing of the news room. You’ll find only text, which averages at least 3 page lengths on each story.

What the news companies need is to write quick 4 paragraph sum-ups accompanied with audio and video on EVERY story. In times where a 10 year old knows how to operate a camera a reporter should be able to balance a quick story and video at the same time.

Also, it seems that  when reporters actually shoot video they never find it necessary to do a voice over.  Voice overs are essential for the viewer to understand footage. Even a simple intro on what you’re seeing makes the video so much better. However, if your voice isn’t broadcast quality and the footage is extremely good make an exception.

Imagine if you went onto a top news site and under an article on a new revolution of ideas you found this:

Would you go back to the site for more?

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Schools Need To Reevaluate Budget Cuts

In recent news the education system is taking a blow from budget cuts. Turns out that schools now can’t afford to offer the expensive to run T-Shirt Printing Classes anymore.

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When I went to school in France you were not able to choose your classes. There was a set schedule for everyone from Jr. High onwards. There were definitely no electives, choosing your own classes seemed too good to be true. We had music and art class sure, but what they wanted was to give their students a little culture. Everything extra had to be done out of school.

School in Europe is designed to send their children into the world the most prepared as possible. They don’t think that the word “School” should ever be in a sentence with the word “Fun” unless  “is not”  is in the middle. Of course school isn’t fun in Europe but Test Scores prove that European students score on average a lot better than Americans in testing. In my freshman year of high school in France I was taking a college level Physics class.

This is not to say that their system is perfect. France has a high  drop out rate and when living there the French nationals dread school. School should be for a person a preparatory stage in their life where afterward they’re ready to go out and tackle the world. It should be an interesting a exciting experience, but in a time of one of America’s greatest depressions, is a T-Shirt making class really the right thing for the taxpayers money? Maybe we should try to teach our kids not how to make shirts but rather how to prepare for a bad economy.

On the bright side, maybe budget cuts won’t be a bad thing in some of these schools:


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Rebirth of Journalism

death-of-journalism4

If one was to visit a blog or forum about journalism they would be likely to find numerous articles and comments talking about the end of Journalism. It gets almost to the point that one wonders if they might see one of these “doomsday prophets” on a street corner clad in a white rob yelling to alarmed onlookers about the end of the world. A compilation of such comments was made by the stupendous blog 10,000 Words on the site  journalism-is-dead.com. Here’s a quick look: 

“Just in case no-one told you, printed newspapers are dead. We know it, they know it; we’re just pretending they’re doing fine to be polite.”
– @jearle

And indeed some of these people have a point, journalism as it has been known for years is over.

But does that mean that Journalism is dead? Of course not. The “doomsday prophets” are referring to the collapse of the printed newspaper as even the titans such as The Union Tribune and New York Times are falling apart.  But does that mean journalism is dead? 

Saying journalism is dead is like saying that transportation was over when people stopped buying horse and buggys to move around when the automobile became popular. Journalism isn’t dying, it’s modernizing itself with a highly advanced generation.

Journalism is alive and well, even growing. The days of the printed newspaper are over, they’ve been over ever since our grandparents became too old to read. Of course many recieve the paper every morning but with over packed schedules who has the time to read it?

Not to mention that it takes considerable skill to open a newspaper and read the story you want squished among countless others and then half way having  to go to the back section to finish the story. And this is suppose to be successful when all one has to do to get instant news is turn on a phone? 

Journalism is going to become essential, it’s not going to be confined to a thick paper wasting copy but to anything and everyone. The age where scruffy old journalists dictate what the crowd sees is over. The rebirth of Journalism is here, and all that we can see people going to is a funeral. 

Oh and apparently Harrison Ford is one of the reasons behind the demise of Journalism, take a look: (I think bdjfilms wasn’t referring to the guy drawing with chalk, but rather what happens 1:00 mark don’t worry I didn’t get it either.)


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Deadlines

Going through day to day life I’ve realized something, everything revolves around deadlines. Not just the stereotypical work or school deadlines, but the unspoken, unseen deadlines that create the pace of our world.

From reading the newspaper to mowing the lawn, everything is on a deadline. These simple task seem as if they’re unimportant and really aren’t necessary to do. However, what if these deadlines weren’t met? 

If everyone stopped exercising or buying groceries, and kept putting it off to the next week the world would eventually slow down and stop altogether. People wouldn’t go vote and result in politicians tying every time, each with one vote, their own. We wouldn’t take out the trash or bathe, resulting in unprecedented environmental issue, not to mention hygiene issues as well.

This seems extreme but what if we all put off visiting our elderly grandparents? The toll on us doesn’t seem that bad, but when one dies of a heart attack, there goes a library full of family memories. We all live fast paced lives, but sometimes the work deadlines aren’t the most pressing deadlines that we have. 

Look at the word Deadline: Dead-Line, it has a lot of meaning behind it, for once you miss the living deadline, it’s over, it’s dead. My grandfather, a news anchor had whirlwind of information that would have been so useful for me now. But with his death it’s gone, irretrievable, stolen from me by the greatest nemesis of us all, death. 

Maybe this hectic world of ours needs to stop following the artificial deadlines and focues more on the living deadlines, the ones that can escape us forever.

How big are we?

At two weeks old I had already traveled from my birthplace, New York City across the 48 states to Los Angeles California, at two years I traveled across the Atlantic Ocean to the unstable country of Hungary. It’s funny to think, with all the traveling I have done, I’ve still only seen a small percentage of the world. 

I may never make it to see the wonders of China and The Amazon Rain Forest, but 20 percent of the world’s population and half the earth’s animal and plant species live there! I’ve moved ten times around the world throughout my life but frankly, I don’t think I will ever lay eyes on the wonders of the North Pole or deep jungles of Central Africa.

Pondering over this gives me a sense that I’m not really that significant. As humans, and especially as Americans we have a inflated view of ourselves, demanding our rights and being shocked if we are ripped off. However, how important are we? 

We mourn for the loss of our Grandparents at the age of 80, but in third world countries your lucky if you live past infancy. We yearn for new gadgets, cars and houses, but really why are we focusing on material objects when there is a greater good to be done? Maybe if we all worked toward becoming significant, in some way, not like Gandhi or Martin Luther King Jr. But in the little ways.  Giving our old unwanted videos to the orphanage down the street, donating an hour of your week helping out at a homeless shelter or even paying for someones coffee in front of you at Starbucks are such small things that can change so much in this world, but then why aren’t we doing them?