Sprint Mobile, which has often been looked upon as the phone service for the people who can’t get Verizion or AT&T has recently put out an extremely innovating and eye grabbing advertisement, take a look:
Now when I saw this I was expecting Verizon or AT&T to pop up, they’re usually the ones with the marketing mantra (Can you hear me now? and Deadzone commercials). Sprint must be taking a hit because usually when companies are going under they desperately try to revamp their marketing . Well whatever Sprint was looking for, they got it with this one. The ad talks almost directly to the new generation of techies providing immensely interesting facts of the tech world, apparently happening right as you read this.
What Sprint has finally understood is that good advertising is when you either make the audience laugh (Bud light and Go Daddy), familiarize themselves with a cute animal (Geico) or inform and immerse them with very interesting tidbits of information that involve them. If Sprint can keep this up, I’m predicting a boost in sales in no time.
A great example of marketing is Verizon’s “Can you hear me now? Guy” the American audience is bombarded with his image at every commercial break that he is now immediately recognizable, enough to show up in New York and be recognized: